What is Search Engine Optimisation?

Search Engine Optimisation is all about ranking high on search engines, be it Google or Binge. Search engine optimization (SEO) ensures that when a consumer searches for a product you offer, they find you first—and not a competitor.


This importance of SEO to websites cannot be overemphasized. Because of our increasingly information-saturated world, it is important for businesses to understand the way that consumers gather information about products they want to buy. More and more people are turning to search engines to research a product, and it is your job to make sure you show up when they are searching for you.

Reasons why you need SEO

  • Good SEO Drives Traffic to Your Website

    This may seem obvious, but this is also one of the most important benefits of improving your site’s SEO. The first position on Google organic search has a 31.35% click-through rate (Advanced Web Ranking). Improving your SEO gets more eyeballs on your page, ultimately resulting in more conversions. Among marketers, SEO has consistently been the #1 lead producer compared to other marketing strategies (Hubspot Report).

    According to a survey performed in 2017, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (Hubspot).

  • SEO Leads Have Higher Close Rates than Other Types of Leads

    According to Search Engine Journal, “SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.” This means that good SEO can dramatically affect your sales. Because people find your product when they are searching for it, they are more likely to purchase because your product fits the right need at the right time.

    Another importance of SEO is that SEO places you within customer’s grasp. Customers drowning in a sea of information overload from businesses don’t need another email offer or phone call—they want to find out about your business on their own terms. Search engines put the online shopping experience in the customer’s hands.

  •  SEO Amplifies the Performance of Other Marketing Strategies

    When SEO is combined with other marketing strategies, they make for a powerful duo. Combining Google Pay-Per-Click (PPC) strategies with SEO results in many more clicks than either of the strategies alone (Google Research). When combining SEO with remarketing ads, a high search ranking boosts the perceived authority of your site, making the consumer more likely to revisit.

    SEO is an essential marketing strategy in 2018. It drives traffic to your website, gives you high quality leads, establishes credibility and beats competition, encourages business offline, and is a powerful strategy to partner with others.

Published On: September 25th, 2020 / Categories: Digital Marketing, Marketing Strategy /

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