SEO Amplifies the Performance of Other Marketing Strategies
When SEO is combined with other marketing strategies, they make for a powerful duo. Combining Google Pay-Per-Click (PPC) strategies with SEO results in many more clicks than either of the strategies alone (Google Research). When combining SEO with remarketing ads, a high search ranking boosts the perceived authority of your site, making the consumer more likely to revisit.
SEO is an essential marketing strategy in 2018. It drives traffic to your website, gives you high quality leads, establishes credibility and beats competition, encourages business offline, and is a powerful strategy to partner with others.